« Choose the blue pill and everything stops, then you can have sweet dreams and think whatever you want. Choose the red pill: you stay in Wonderland and we go down with the white rabbit to the bottom of the abyss » - Morpheus, Matrix
💊 🐇
BUT HOW DID WE GET THERE?
And then there is this precise day when you have this trigger and where this choice is imposed on you... You decide to abstain and give up alcohol to preserve your health... you know that you are then going against the grain of this famous "French art of living"but you accept this strong choice without any complexes.
However, you are an adult and in addition to constantly facing the incomprehension of alcohol drinkers 🤬, you are tired of turning to sugary soda or fruit juice during evenings or aperitifs...
So you look for alternatives and you realize that it's boring: the alcohol-free offer for adults is inaccessible while demand is increasing day by day! 🤦♂️
-Arnaud
OK, admit that you've already seen yourself like that at a party! 😂
👉 You then decide to offer in the same place 🍾 non-alcoholic and quality adult drinks which are not available commercially 🛒
"The mission of Sanzalcis to offer everyone a new experience where we together assume our freedom of choice without any complexes and without any concession on taste, pleasure and well-being 🤟"
① Who is Sanzalc ?
We are a French social impact company with a public health mission: relieve consumers who drink little or no alcohol.
② How do we do it?
By making the best non-alcoholic drinks easier to find, buy and enjoy together.
③ Why bother doing this?
Because we want to break down the culturally codified and fixed barriers of the world of conviviality where alcohol is presented as the only option for adults.
In short, A movement is underway and we absolutely want to contribute to it!
④ What we do every day
We take the complexity out of the world of alcohol-free products by making it accessible to all, by honoring those who are at its origins and who have fun every day to change mentalities 🤩
The Team Sanzalc 🤘
A team deliberately reduced to go at 1000 miles an hour 🚀
Celine 🥂
Chief Spritz Officer
Arnaud 🍻
Chief Sober Officer
Wine merchant
at Sanzalc Lille
Oompa Woompa
ex-Chocolate maker at CharlieHow was born Sanzalc ?
Carefree time
The French art of living
Bon vivant does not yet rhyme with foreseeing… He is a Gascon 🦆 and a rugby player 🏉, suffice to say that we give him everything and that he therefore has all the free games when it comes to Fiestas!
Time for big worries
Loss of control
Nothing will ever be the same again since 2020 and not just because of CoVid 😷. Serious problems for Arnaud who gradually takes refuge in alcohol-medication to try to cope...
Time for awareness
The change is now
Céline becomes a volunteer firefighter🧑🏼🚒 within his village in addition to his professional activity. She also faces the devastating consequences of alcoholism.
Arnaud then takes the full measure of his overconsumption and definitively renounces alcohol with the unconditional support of Céline.
The couple united for life in September 💍
Time to make sense
Alternatives exist!
The couple has been experiencing the NoLo trend on a daily basis for 1 1/2 years.
Arnaud - abstainer (0 alcohol) - represents "No". As for Céline - sober (moderate drinker with and without alcohol) - expresses "Low".
Both experience the daily benefits of the practice but also the difficulties to all those who no longer want to drink alcohol, no or little, for all types of reasons (health, belief, taste, etc.). They decided to respond to this emergency by creating Sanzalc ! 🚀
Time to make it happen
Launch of Sanzalc.com!
After almost 9 months of gestation, market studies, sourcing, and drink tests, Arnaud finally launched the e-commerce site on May 22, 2023.
No fundraising, no banking, no crowdfunding, Sanzalc.com is 100% self-funded and produced in-house.
The desire is clear: we want to move quickly and not report to anyone at the start 🤘
Time to meet with customers
Opening of the 1st alcohol-free cellar
Although it was not initially planned, we are opening the first alcohol-free cellar north of Paris, in Orchies where our 300 m2 warehouse is located. 📦
The pressure from the regional and national press as well as the very high expectations of our customers forces us to open in "2-2" with the means at hand 👷
Ideal when you claim to be agile with the culture of “Test & Learn”! 🤣
Time for growth
Opening of the 2nd Cellar!
And yes, you correctly noted "second cellar" and not "second" because beyond having ensured an opening in less than 2 months, we also launched our Franchise program… patience 🤫